| Acronym for “Search Engine Optimization” This is the process of editing a web site’s content and code in order to improve visibility within one or more search engines. When this term is used to describe an individual, it stands for “Search Engine Optimizer” or one who performs Search Engine Optimization. |
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| Search Engine Optimization, the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. |
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| Search Engine Optimization helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. |
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| Search Engine Optimization is the practice of manipulating aspects of a Web site to improve its ranking in search engines. Various approaches are taken to achieve that goal, such as submitting the Web site to directory services, and addressing Web site architecture and content. |
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